7 Email Marketing Hacks that Attract and Retain Customers.
As a Life Science Small and Medium Size Enterprise SME owner, if you are not leveraging email marketing to make more sales you need to start doing so because email marketing is a powerful tool to easily engage with your customers and retain them without account restrictions and problems with the algorithm. But in today’s…
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Unlocking Opportunities in Nigeria’s Growing Life Science Industry
Nigeria, with its vast population and growing economy, presents significant opportunities for businesses in various sectors. One industry that holds immense potential is the life sciences sector. With increasing investments in healthcare infrastructure, a rising middle class, and a focus on research and development, Nigeria’s life science industry is poised for growth. In this blog…
Discover how Customer Service Drives Customer Retention for Life Science SMEs in Nigeria
Remember, your customers are the Lifeblood of your SME. In this highly competitive market, where customers have countless options, standing out as a small and medium-sized enterprise (SME) in the life science industry in Nigeria requires excellent customer service. It doesn’t just boost sales and attract new customers, it secures long-term success. In fact, quality…
PROMOTING LIFE SCIENCE SMEs IN NIGERIA THOUGH INFLUENCER MARKETING.
Promoting your life science small and medium size enterprise (SME) in Nigeria may not bring a 100% result at the initial stage but one proven and the best way you can promote your life science SME is through influencer marketing. 50% of Millennials trust product recommendations from influencers. This drops to 38% for product recommendations…
Role of Branding for Life Science SMEs in Nigeria.
Branding has become an essential element for success in the Nigerian life science industry, as it is with other industries around the world. This is because branding has been proven to be an effective way to differentiate a product or service from its competitors. It creates an emotional connection between the product or service and…
Is it healthy to preserve milk in a bowl of water?
Some households in Nigeria do not have a refrigerator so they preserve their opened evaporated milk by dipping it into a bowl of water. While their intention to stop the milk from spoiling is good, is this method of preservation safe? You will find out in this blog post. Dipping a container of…