How to apply the 5 P’s of Marketing in your Life Science SME.
Effective marketing strategies are crucial for the success and growth of life Science small and medium-sized enterprises (SMEs). The 5 Ps of marketing are an essential part of a successful marketing mix strategy. This mix consists of the actions brands take to market their products and services, using a framework with five core components: product,…
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Life Science Nigeria Spotlight on Temitope Salaam Fadipe.
Temitope Salaam Fadipe is a distinguished figure in the Nigerian life science community, serving as the Head of the Molecular Biology Laboratory at the Federal Institute of Industrial Research, Lagos. With expertise spanning Molecular Genetics, Biotechnology, and serving as a Chief Research Officer and Consultant. Fadipe is at the forefront of cutting-edge research and innovation….
Product development and criteria in the life science industry in Nigeria.
In the context of life sciences, the development of pharmaceutical products stands as a complex endeavour, drawing upon diverse disciplines to systematically refine and optimize new medications. Guided by regulatory standards, this process prioritizes the assurance of quality, and safety in the final product offerings. Product development is the process of bringing a product from…
Latest Ethical Considerations in Research you must know.
Embarking on any research journey necessitates a steadfast commitment to ethical principles, a compass that guides researchers in navigating the complex terrain of inquiry with integrity and respect. Ethical considerations form the cornerstone of responsible research, ensuring the protection of participants, upholding the credibility of findings, and fostering a foundation of trust within the scientific community….
Marketing challenges faced by Nigeria life science SMEs and the solutions.
Life science small and medium-sized enterprises (SMEs) in Nigeria stand as beacons of innovation and promise yet amidst their groundbreaking research and development efforts, these enterprises encounter a myriad of marketing challenges that impede their growth and market penetration. Today, we delve into the intricacies of these challenges and illuminate pathways toward sustainable solutions and…
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Roles of life science in ensuring maximum public health awareness.
In an age where information spreads like wildfire through the vast landscape of social media, life science industries have a unique opportunity to contribute significantly to public health awareness. The critical roles of life science in this context go beyond mere scientific research and development; they extend to harnessing the power of digital platforms to…