May 16, 2024
5 Key Strategies to Stand Out as a Life Science SME in Nigeria
The life science industry in Nigeria is rapidly growing, with numerous Small and Medium-sized Enterprises (SMEs) emerging to address the country’s healthcare challenges. However, standing out in this competitive industry can be daunting. Therefore, to stand out as a Life Science SME in Nigeria, it’s crucial to adopt a multi-faceted approach that incorporates innovation, quality,…
LSN Editor 1
March 25, 2024
How to apply the 5 P’s of Marketing in your Life Science SME.
Effective marketing strategies are crucial for the success and growth of life Science small and medium-sized enterprises (SMEs). The 5 Ps of marketing are an essential part of a successful marketing mix strategy. This mix consists of the actions brands take to market their products and services, using a framework with five core components: product,…