PROMOTING LIFE SCIENCE SMEs IN NIGERIA THOUGH INFLUENCER MARKETING.
Promoting your life science small and medium size enterprise (SME) in Nigeria may not bring a 100% result at the initial stage but one proven and the best way you can promote your life science SME is through influencer marketing. 50% of Millennials trust product recommendations from influencers. This drops to 38% for product recommendations…
LSN ADMIN 1
Role of Branding for Life Science SMEs in Nigeria.
Branding has become an essential element for success in the Nigerian life science industry, as it is with other industries around the world. This is because branding has been proven to be an effective way to differentiate a product or service from its competitors. It creates an emotional connection between the product or service and…
Is it healthy to preserve milk in a bowl of water?
Some households in Nigeria do not have a refrigerator so they preserve their opened evaporated milk by dipping it into a bowl of water. While their intention to stop the milk from spoiling is good, is this method of preservation safe? You will find out in this blog post. Dipping a container of…
World No Tobacco Day 2023: The Science Behind The Addictive Nature of Tobacco.
If you have seen how addicted a person is to tobacco consumption and you are wondering why tobacco is so addictive. There’s a science behind it. Tobacco is a plant grown for its leaves, which are dried and fermented before being put in tobacco products. Tobacco contains nicotine, an ingredient that can lead to…
Potentials for Life Sciences in Nigeria- Challenges and Opportunities.
Are you a life science student or professional in Nigeria wondering if a career in the life sciences is truly profitable or a waste? Look no further! In this blog post, we will provide you with comprehensive answers. The life science industry is massive encompassing a broad range of scientific disciplines such as pharmacy, microbiology,…
Pharmaceutical and Medical Device Business Collaborations in Nigeria.
The Nigerian pharmaceutical and medical device industries are two of the most important sectors of the country’s economy. The Nigerian pharmaceutical industry contributes significantly to the country’s GDP, providing jobs for millions of people and providing essential health services. The medical device sector is also growing rapidly, as the country’s healthcare system continues to improve….