5 Steps to Build Your Online Presence as a Life Science SME in Nigeria.
In the digital age, establishing a robust online presence is no longer a luxury, but a necessity for businesses across all industries. For life science businesses in Nigeria, leveraging the power of the internet can open up new avenues for growth, outreach, and impact. Whether you’re in pharmaceuticals, biotechnology, healthcare, or any other segment of…
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SPOTLIGHT ON OLADIPO ELIJAH KOLAWOLE
Dr Oladipo Elijah Kolawole (Ph. d) is the principal investigator/ founder of Helix Biogen Institute, Nigeria. He is a vaccine/ diagnostic kits developer, molecular epidemiologist and Bioinformatician. A few months back, he was on News Central TV to discuss the health concerns of Diphtheria in Nigeria, he spotlighted that Diphtheria is caused by the bacteria…
GSK Nigeria’s Market Exit: Lessons
In a surprising turn of events, GlaxoSmithKline (GSK) Nigeria, once a prominent player in the pharmaceutical landscape, announced its exit from the Nigerian market. The decision comes as a culmination of challenges that have plagued the company’s operations in recent years. From a sharp decline in sales to heightened competition from local players and an…
5 Mistakes You Make When Creating Content- For Life Science SMEs
Content creation is a valuable tool to promote your business, and Life Science small and medium-sized enterprises (SMEs) are not an exception. Great content educate, engage, and attract the right target audience. However, many Life Science SMEs often make mistakes that hinder the effectiveness of their content marketing efforts. In this blog post, we will…
7 Email Marketing Hacks that Attract and Retain Customers.
As a Life Science Small and Medium Size Enterprise SME owner, if you are not leveraging email marketing to make more sales you need to start doing so because email marketing is a powerful tool to easily engage with your customers and retain them without account restrictions and problems with the algorithm. But in today’s…
Unlocking Opportunities in Nigeria’s Growing Life Science Industry
Nigeria, with its vast population and growing economy, presents significant opportunities for businesses in various sectors. One industry that holds immense potential is the life sciences sector. With increasing investments in healthcare infrastructure, a rising middle class, and a focus on research and development, Nigeria’s life science industry is poised for growth. In this blog…