PROMOTING LIFE SCIENCE SMEs IN NIGERIA THOUGH INFLUENCER MARKETING.
Promoting your life science small and medium size enterprise (SME) in Nigeria may not bring a 100% result at the initial stage but one proven and the best way you can promote your life science SME is through influencer marketing. 50% of Millennials trust product recommendations from influencers. This drops to 38% for product recommendations…
LSN ADMIN 1
Role of Branding for Life Science SMEs in Nigeria.
Branding has become an essential element for success in the Nigerian life science industry, as it is with other industries around the world. This is because branding has been proven to be an effective way to differentiate a product or service from its competitors. It creates an emotional connection between the product or service and…
Is it healthy to preserve milk in a bowl of water?
Some households in Nigeria do not have a refrigerator so they preserve their opened evaporated milk by dipping it into a bowl of water. While their intention to stop the milk from spoiling is good, is this method of preservation safe? You will find out in this blog post. Dipping a container of…
5 must-have skills for life science professionals to work remotely in Nigeria
Remote work has become a popular option for employees across many different industries. Working remotely rather than in an on-site office provides employees with a range of benefits. The Life Science Industry is also part of this transition and this offers life science professionals including students in Nigeria the opportunity to offer their services…
World No Tobacco Day 2023: The Science Behind The Addictive Nature of Tobacco.
If you have seen how addicted a person is to tobacco consumption and you are wondering why tobacco is so addictive. There’s a science behind it. Tobacco is a plant grown for its leaves, which are dried and fermented before being put in tobacco products. Tobacco contains nicotine, an ingredient that can lead to…
Using Social Media to build your Laboratory Business in Nigeria.
The goal of every business is to drive traffic and massive sales and as a Research Lab Owner in Nigeria, you are not an exception. Now the question is, as a Research Lab Owner in Nigeria does my business need social media? The answer is a big YES. The world is evolving and you…
Biological Diversity- A Catalyst for the Advancement in Life Science.
The life science industry relies on a healthy ecosystem to facilitate the advancement in research and scientific discoveries which leads to the innovation and development of life-saving pharmaceuticals and the invention of medical devices. This blog post delves into the significance of biological diversity as a catalyst for advancing the life science industry. What is…
Potentials for Life Sciences in Nigeria- Challenges and Opportunities.
Are you a life science student or professional in Nigeria wondering if a career in the life sciences is truly profitable or a waste? Look no further! In this blog post, we will provide you with comprehensive answers. The life science industry is massive encompassing a broad range of scientific disciplines such as pharmacy, microbiology,…
Pharmaceutical and Medical Device Business Collaborations in Nigeria.
The Nigerian pharmaceutical and medical device industries are two of the most important sectors of the country’s economy. The Nigerian pharmaceutical industry contributes significantly to the country’s GDP, providing jobs for millions of people and providing essential health services. The medical device sector is also growing rapidly, as the country’s healthcare system continues to improve….
Emerging Technology potentials for the Nigerian Pharmaceutical Sector.
The Nigerian pharmaceutical industry is currently facing a number of challenges, including the difficulty in accessing quality drugs, the lack of access to skilled personnel, and the widespread prevalence of counterfeit and substandard drugs. However, the potential impact of new technology and innovation on the industry could lead to improved access to quality drugs, increased…