SPOTLIGHT ON VOKE TOYE
Dr Voke Toye is the founder/ managing consultant of Biologix Support Services, a biotechnology company positioned to meet the molecular research needs of Life Science researchers in Nigeria and support services to the emerging biotechnology industry in Nigeria. Their goal is to also empower Nigerian youths with requisite skills in the biotech sector through their…
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5 Steps to Build Your Online Presence as a Life Science SME in Nigeria.
In the digital age, establishing a robust online presence is no longer a luxury, but a necessity for businesses across all industries. For life science businesses in Nigeria, leveraging the power of the internet can open up new avenues for growth, outreach, and impact. Whether you’re in pharmaceuticals, biotechnology, healthcare, or any other segment of…
SPOTLIGHT ON OLADIPO ELIJAH KOLAWOLE
Dr Oladipo Elijah Kolawole (Ph. d) is the principal investigator/ founder of Helix Biogen Institute, Nigeria. He is a vaccine/ diagnostic kits developer, molecular epidemiologist and Bioinformatician. A few months back, he was on News Central TV to discuss the health concerns of Diphtheria in Nigeria, he spotlighted that Diphtheria is caused by the bacteria…
GSK Nigeria’s Market Exit: Lessons
In a surprising turn of events, GlaxoSmithKline (GSK) Nigeria, once a prominent player in the pharmaceutical landscape, announced its exit from the Nigerian market. The decision comes as a culmination of challenges that have plagued the company’s operations in recent years. From a sharp decline in sales to heightened competition from local players and an…
SPOTLIGHT ON MILTON BABAJIDE MACAULAY
Milton Babajide Macaulay, PhD is the founder of ILLUMANIA and the cofounder of Wadi Africa. Both brands are making a tremendous impact in the Life Science Industry in Nigeria. He is a 150 Fellow of the Royal Commonwealth Society (RCS) in the UK, a Resident Fellow of the Nigerian Global Affairs Council (NIGAC), and a…
5 Mistakes You Make When Creating Content- For Life Science SMEs
Content creation is a valuable tool to promote your business, and Life Science small and medium-sized enterprises (SMEs) are not an exception. Great content educate, engage, and attract the right target audience. However, many Life Science SMEs often make mistakes that hinder the effectiveness of their content marketing efforts. In this blog post, we will…
SPOTLIGHT ON FELIX OFUNGWU
Felix Ofungwu is the Chief Executive Officer of ISN Products Nigeria Limited, a leading supplier of medical diagnostic products and services in Nigeria with about 200 employees across 10 offices in Nigeria. ISN product limited serves over 1,000 hospitals, laboratories and diagnostic centres and equips them with the products that help them to accurately diagnose…
7 Email Marketing Hacks that Attract and Retain Customers.
As a Life Science Small and Medium Size Enterprise SME owner, if you are not leveraging email marketing to make more sales you need to start doing so because email marketing is a powerful tool to easily engage with your customers and retain them without account restrictions and problems with the algorithm. But in today’s…
Unlocking Opportunities in Nigeria’s Growing Life Science Industry
Nigeria, with its vast population and growing economy, presents significant opportunities for businesses in various sectors. One industry that holds immense potential is the life sciences sector. With increasing investments in healthcare infrastructure, a rising middle class, and a focus on research and development, Nigeria’s life science industry is poised for growth. In this blog…
Discover how Customer Service Drives Customer Retention for Life Science SMEs in Nigeria
Remember, your customers are the Lifeblood of your SME. In this highly competitive market, where customers have countless options, standing out as a small and medium-sized enterprise (SME) in the life science industry in Nigeria requires excellent customer service. It doesn’t just boost sales and attract new customers, it secures long-term success. In fact, quality…