How to apply the 5 P’s of Marketing in your Life Science SME.
Effective marketing strategies are crucial for the success and growth of life Science small and medium-sized enterprises (SMEs). The 5 Ps of marketing are an essential part of a successful marketing mix strategy. This mix consists of the actions brands take to market their products and services, using a framework with five core components: product,…
Product development and criteria in the life science industry in Nigeria.
In the context of life sciences, the development of pharmaceutical products stands as a complex endeavour, drawing upon diverse disciplines to systematically refine and optimize new medications. Guided by regulatory standards, this process prioritizes the assurance of quality, and safety in the final product offerings. Product development is the process of bringing a product from…
Latest Ethical Considerations in Research you must know.
Embarking on any research journey necessitates a steadfast commitment to ethical principles, a compass that guides researchers in navigating the complex terrain of inquiry with integrity and respect. Ethical considerations form the cornerstone of responsible research, ensuring the protection of participants, upholding the credibility of findings, and fostering a foundation of trust within the scientific community….
LSN INDUSTRY ROUNDUPS.
Stay updated on the latest game-changing updates in the life science industry! 1. FG secures $240m investment for local manufacturing of pharmaceuticals. The federal government on Wednesday disclosed that it has secured a $240 million investment from a Brazilian pharmaceutical for local manufacturing of generic pharmaceuticals. READ MORE. 2. Hiring: Medical Content Writer (Remote) at…
Marketing challenges faced by Nigeria life science SMEs and the solutions.
Life science small and medium-sized enterprises (SMEs) in Nigeria stand as beacons of innovation and promise yet amidst their groundbreaking research and development efforts, these enterprises encounter a myriad of marketing challenges that impede their growth and market penetration. Today, we delve into the intricacies of these challenges and illuminate pathways toward sustainable solutions and…