SPOTLIGHT ON MILTON BABAJIDE MACAULAY
Milton Babajide Macaulay, PhD is the founder of ILLUMANIA and the cofounder of Wadi Africa. Both brands are making a tremendous impact in the Life Science Industry in Nigeria. He is a 150 Fellow of the Royal Commonwealth Society (RCS) in the UK, a Resident Fellow of the Nigerian Global Affairs Council (NIGAC), and a…
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5 Mistakes You Make When Creating Content- For Life Science SMEs
Content creation is a valuable tool to promote your business, and Life Science small and medium-sized enterprises (SMEs) are not an exception. Great content educate, engage, and attract the right target audience. However, many Life Science SMEs often make mistakes that hinder the effectiveness of their content marketing efforts. In this blog post, we will…
SPOTLIGHT ON FELIX OFUNGWU
Felix Ofungwu is the Chief Executive Officer of ISN Products Nigeria Limited, a leading supplier of medical diagnostic products and services in Nigeria with about 200 employees across 10 offices in Nigeria. ISN product limited serves over 1,000 hospitals, laboratories and diagnostic centres and equips them with the products that help them to accurately diagnose…
7 Email Marketing Hacks that Attract and Retain Customers.
As a Life Science Small and Medium Size Enterprise SME owner, if you are not leveraging email marketing to make more sales you need to start doing so because email marketing is a powerful tool to easily engage with your customers and retain them without account restrictions and problems with the algorithm. But in today’s…
Unlocking Opportunities in Nigeria’s Growing Life Science Industry
Nigeria, with its vast population and growing economy, presents significant opportunities for businesses in various sectors. One industry that holds immense potential is the life sciences sector. With increasing investments in healthcare infrastructure, a rising middle class, and a focus on research and development, Nigeria’s life science industry is poised for growth. In this blog…
Discover how Customer Service Drives Customer Retention for Life Science SMEs in Nigeria
Remember, your customers are the Lifeblood of your SME. In this highly competitive market, where customers have countless options, standing out as a small and medium-sized enterprise (SME) in the life science industry in Nigeria requires excellent customer service. It doesn’t just boost sales and attract new customers, it secures long-term success. In fact, quality…