Using Social Media to build your Laboratory Business in Nigeria.

The goal of every business is to drive traffic and massive sales and as a Research Lab Owner in Nigeria, you are not an exception.

Now the question is, as a Research Lab Owner in Nigeria does my business need social media?

The answer is a big YES.

The world is evolving and you should too. Stop playing small, you have lots of clients on social media that you are not reaching by only operating your business in your physical space.

In 2023, an estimated 4.9 billion people use social media across the world. The number of social media users worldwide has swelled to a record 4.9 billion people globally. What’s more, this number is expected to jump to approximately 5.85 billion users by 2027.

Again, as a Research Lab Owner in Nigeria, stop playing small. With so much attention paid to social media, your target audience is certainly online. 

Leveraging social media as a Research Lab Owner in Nigeria gives you the opportunity to establish yourself as an authority and industry expert through helpful and informative content and it gives you a truckload of loyal clients because people buy from who they Know, Like, and Trust.

9 steps a Research Lab Owner in Nigeria can use social media to grow his or her business.

1. Choose a suitable social media platform and create a compelling profile.

When you’re busy running your business, it’s impossible to find time to be active on every social media outlet out there. Narrowing down your choice to just a select few platforms will allow you to focus your efforts and get the best return on your time investment.

It also applies to you as a Research Lab Owner in Nigeria, it is not a must to be on all the social media platforms, especially when starting out, and choosing a suitable social media platform depends on where your target audience is.

Depending on your target audience whether students or life science professionals choose a suitable social media platform.

Each platform has unique tools and features, but not all of them will suit your needs. First, figure out which platforms align well with your business. Then you can focus your time and resources on the channels that will drive the highest ROI for your business.

2. Study your target audience.

Now you have chosen a suitable social media platform for your Research Lab business, you can’t just jump right into sharing content on your social media platform without studying your target audience, remember the people that will consume your content is your target audience so it is not about what you like as a Research Lab Owner. Learn about your target audience’s pain points and desires.

Use social media to learn everything you can about your target audience. Tools like Facebook and Instagram Insights, Twitter Analytics, and Google Analytics help determine which platforms give you the most engagement. But more importantly, you discover your users’ genders, locations, ages, interests, and a lot more.

3. Start posting on your social media platform.

Remember the goal as a Research Lab Owner in Nigeria is to build your business online and you can’t achieve that by leaving your social media platforms empty. Before your target audience can patronize you they need to see you as an authority, so start posting relevant content on your social media platform. You can get inspiration from other Research Lab Owners that have built an authority online.

4. Engage on your social media.

It is called SOCIAL media because there is a need to engage with your potential clients, influencers, and other Research Lab Owners and you must do this strategically.

Engagement can be as simple as liking your followers, influencers, and other Research Lab Owners’ posts and pages on Facebook and commenting on their posts. Social media engagement helps to create lasting relationships with your audience and establish brand loyalty.

5. Balance promotional and helpful content.

Your target audience needs to know, like, and trust you before they can patronize you so you need to balance your content. If you always post promotional content on your social media platform, your target audience will perceive you as too salesy. Build authority first. Give value and your target audience will pay you for more value!

Social media content marketing is about creating content that your target audience will find helpful when they’re ready to make a purchase decision.

Create content like tutorials, product reviews, and industry thought leadership in general.

6. Use influencer marketing.

50% of Millennials trust product recommendations from influencers. This drops to 38% for product recommendations from celebrities.

92% of marketers believe that influencer marketing is an effective form of marketing.

Partnering with influencers in the Life Science Industry or other Research Lab Owners in Nigeria who have huge following on social media is one of the best ways to build a Research Lab Business in Nigeria because they have a large following of active users who trust their recommendation, so when they recommend your business, imagine the result you will get.

7. Leverage social media paid advertisements.

Leveraging social media paid advertisements for your Research Lab Business is a great and fast way to boost your reach, visibility, and brand awareness so you can meet your marketing goals.

8. Track your progress.

It is wrong to just post on your social media without tracking your progress that’s why it is important to regularly analyze your social media content metrics to gain insights into your social media activity.

Social media can be unpredictable – both in the positive and negative sense.

If you notice that a particular channel, or type of content, is outperforming others, maybe it is time to spend more time on that.

By figuring out what’s working and what isn’t, you’ll save valuable resources and increase your return on investment.

9. Be consistent.

Some big brands are not active anymore because they lack consistency and that’s not what you want for your Research Lab business.

To help you stay consistent create a content calendar preferably every month, that includes the date and time to post and considers the types of content and frequency of posting that audiences are most likely to engage with. Software like Hootsuite can help automate posting according to your content calendar, so you don’t have to worry about manually uploading each post.

Also, be consistent in your brand’s messaging. This tells your target audience that you are authentic.

In conclusion, leveraging social media for your Research Lab business is important.

You can also read about how digital transformation is impacting the life science industry. It is also helpful information for your business.

As it continues to weave itself into the daily patterns of our lives, more consumers will go to new and upcoming social platforms for purchasing decisions. Those who have a strong social media presence and branding will increase conversion rates, while those without active social media campaigns could lose potential customers.

Which company do you want to be?